AT MY KORE
Where It All Began
The story began in a small town in New Zealand, where life was simple but directionless living weekend to weekend, chasing comfort instead of growth. Moving to Australia sparked a shift.
The gym became therapy, and growth became the mission.
What started as a personal transformation turned into something bigger.
A community for like-minded men and women who want more out of life.
Men who talk real, train hard, back each other, and lead from the inside out.
This is Club Kore built on discipline, connection, and becoming better every damn day.
The Kore Reason
The name “Club Kore” is inspired by the Māori (New Zealand native language) word ‘kōrero’, meaning “to talk or share.” It reflects our belief in real conversation and inner strength (core). “Club” represents a connected community- grounded, open, and committed to growth.
It is our mission to empower young families to strive for more. To show up, stay disciplined, and do hard things, while looking and feeling their best.
We believe its not just about the fit or the fabric of our clothing. It's about high quality, simple and well-fitted apparel. However, at the centre of our brand is community.
You don’t buy into Club Kore for the cotton blend. You buy into the feeling of belonging to something. A movement, a mindset and the story that is written by everyday people who are doing their best to show up, do the work and live with purpose. But it’s not just what it represents, it’s how easy it feels. We take the overthinking out of what to wear. Our pieces move with you. From the gym, to school drop-off, to dinner out, without needing to change who you are. It’s effortless, clean, and built for real life.
JOIN THE CLUB
We’re not just building a brand, we’re building a life. One worth wearing